Restructure

Restructuring involves entire revamp of editorial structure of the magazine with more clarity and sharp focus. It ensures to –

Create/Define/Redefine the personality of the magazine

• Clear positioning/repositioning of the brand/magazine
• Provide a USP to the magazine
• Create a ‘Brand eye’ for the magazine
• Product direction (growth path)

Create a defined structure of the magazine

• Structure will make it a robust product
• Sections/subsections are easy to tweak to match evolving market requirements
• Specific Needs based sections/subsections
• The ‘Floor Plan’ of the magazine

Create editorial guide lines

• Giving ‘Editorial Traits’ to the magazine
• Definitions of each & every sections/elements of the magazine
• Detailed descriptions of each sections/elements
• Guide lines for the covers (Content)
• Differentiation of various elements from each-other