Create / Redefine the personality of the magazine based upon –

  • Serious-but-Informal reader research/reader forums
  • Knowing your reader the way you know your closest friend
  • Identifying the reader’s need
  • Detailed competitive study
  • Industry movement tracing
  • Critical SWOT analysis

Create style sheet for design

  • Guide lines for the covers (Design)
  • Grid & Page layout styles
  • Type face family
  • Styles for basic typography
  • Color schemes
  • Styles for enhancements, boxes, frames, tables, shadows, illustrations, graphics etc.
  • Unique presentation of pillar sections/columns